According to the liquor industry, how much was spent annually on marketing and research for alcohol in New Mexico?

The correct answer reflects the significant investment the liquor industry makes in promoting and researching alcohol consumption. In New Mexico, an annual expenditure of $1.4 million on marketing and research indicates a robust effort by the industry to influence consumer behavior, understand market trends, and promote their products. This level of financial commitment suggests that the industry recognizes the importance of strategic marketing in maintaining and growing their market share.

Understanding the scale of marketing investment is crucial, as it highlights the potential impact on public perception of alcohol and its consumption. This financial backing can influence advertising strategies, sponsorships, and community engagement efforts, all of which may shape societal attitudes towards alcohol.

In contrast, other figures like $5 million, $1 million, or $2 million do not accurately reflect the reported spending, emphasizing that the correct answer connects directly to the industry's significant financial involvement in the context of New Mexico.